About Us
ABOUT US
Who We Are | DETS Trading PLC
DETS Trading PLC is a consulting, business development, and project execution firm based in Addis Ababa.
We work with businesses and organizations to improve performance, build strong systems, and unlock growth opportunities.
Our focus is simple:
turning unstructured operations into high-performing, system-driven businesses.
Built on the experience and network of our leadership team, DETS combines local market understanding with practical execution strategies that deliver measurable results.
Our Global Presence: Germany, Africa, UAE, Kenya, Djibouti, EU, North America, and China.
Our Approach
We implement a structured model:
Strategy → Marketing → Sales → Operations → People → Systems
Each part is connected. Fixing one area without the others doesn’t work.
That’s why we focus on complete business transformation, not isolated services.
Results We Deliver
- 30% – 100%+ revenue growth
- 2× increase in lead generation
- Improved sales conversion
- Stronger, high-performing teams
- Scalable business systems
Why Businesses Choose DETS
- Execution-focused (not just consulting)
- Full-system approach
- Proven results across industries
- Strong local and international network
Leadership
Sophoniass Deneke – CEO
Strategic leadership, partnerships, and business development
Lijalem Eshetu – Managing Partner
Business transformation, system design, and execution
Supported by a multidisciplinary team and international experts.
Our Mission
To deliver high-impact consulting, training, and strategic support that drives measurable growth and long-term value.
Our Vision
To become Ethiopia’s leading platform for business consulting and development.
Work With Us
If you want to grow your business, improve your systems, or scale operations:
👉 Contact us and let’s get to work.
What We Do
We don’t just advise.
We design, implement, and drive execution.
Our work covers the full business system:
- Strategy
- Marketing
- Sales
- Operations
- People
- Systems
This integrated approach ensures real results, not just reports.
- Trusted Global Partnerships
- Experienced Leadership
- World-Class Training Programs
Our Presence Germany, Africa, UAE, Kenya, Djibouti, EU, North America, and China
Our Core Services
1. Strategic Business Consulting
- Business audits and diagnostics
- Strategy development (3–5 years)
- Business model and revenue design
- Organizational structuring
2. Training & Coaching
- Sales and leadership training
- Team performance systems
- HR and talent development
3. Marketing & Sales Systems
- Brand positioning
- Lead generation systems
- CRM and sales pipeline setup
4. Project Management
- PMP-based project systems
- Planning, tracking, and execution
- Operational efficiency improvement
5. Business Development
- Client acquisition and partnerships
- Joint ventures and expansion strategy
6. Global Trade & Commerce
- Import and export solutions
- Construction materials and machinery
- Agricultural commodity exports
Frequently Asked Questions
We specialize in global trade and commerce, strategic business consulting and development, project management, professional training, and manpower deployment.
Our partners based in South Africa, Gearmany,UAE and Kenya
You can reach us via email at info.amigos.et@gmail.com or call +251 911 463 838. Our team will guide you through partnership or service options.
Yes, we maintain a global outlook, engaging with partners. Our partners based in South Africa, Gearmany,UAE and Kenya
We work across multiple sectors, including trade, construction, training and capacity development, real estate, WASH consultancy, and project management.
Simply contact us via our form, email, or phone. We’ll schedule a meeting to understand your needs and provide tailored solutions.
Our strong foundation with DAC, decades of experience, global partnerships, and a results-focused approach ensure reliable, sustainable, and practical solutions.
Our Partners, Global Reach
Our Customers
Message from the CEO Sophoniass Deneke
It is with great pride that I introduce DETS Trading PLC (Amigos Institute), a forward-looking organization established in 2023, built on the legacy and technical excellence of our sister company, Deneke Abebe Construction (DAC) — a cornerstone of Ethiopia’s construction industry since 1996. DAC’s longstanding reputation for quality, integrity, and innovation provides a solid foundation upon which DETS Trading PLC continues to grow and diversify.
At DETS Trading PLC, we believe sustainable development begins with empowered people and resilient institutions. Our portfolio spans Global Business Facilitation and Human & Organizational Capital Development, offering services such as construction and business consultancy, overseas employment and manpower deployment, professional training and short-term TVET education, research and development, special event organization, property management, and real estate marketing. Each service is designed to enhance capacity, promote innovation, and deliver meaningful, lasting impact.
We take pride in supporting organizations, businesses, and humanitarian initiatives to achieve their goals through evidence-based strategies, professional excellence, and locally grounded solutions. Whether facilitating strategic planning, delivering specialized training, or conducting applied research, our focus is on generating outcomes that strengthen communities and transform lives.
Our mission is simple yet powerful: to empower individuals and institutions to unlock their potential, solve problems creatively, and build a brighter future. We pursue this mission through partnerships founded on trust, collaboration, and shared purpose.
As we move forward, DETS Trading PLC remains committed to excellence, inclusion, and sustainability. By investing in people, fostering knowledge, and encouraging innovation, we contribute to a stronger, more resilient, and prosperous Ethiopia and beyond.
Together, let us continue building through people, for communities, and with purpose.
— Sophoniass Deneke, PMP, Eng.
Chief Executive Officer, Amigos Institute
